Based on our insights we created a two prong solution. First, at the bottom of recommended content, users can view the number of friends that reported the content. This piece of information is a huge motivator for potential reports. Users can then open the second feature, AuditBot, in their direct messages to do a variety of things from submitting a report, seeking resources/social support, and receiving updates about the progress of their report, and engaging in guided conversation. AuditBot allows users to be part of the reporting/auditing process in the ways they desire.
Our solution motivates users to contribute to everyday auditing by showing a numerical indication of previous reports, improves their confidence by providing resources/educational material, and promotes transparency by giving updates on the progress of their report.